Marvel Comics has been a leading publishing house for long time with Iconic characters like Spider –man, Wolverine, Iron Man, Captain America, Daredevil are just a few of them. Marvel has held a market share of around 33.5% followed by 30.3% of DC comics in 2014. Today, Marvel comics is owned by Walt Disney Company. In shifting our focus onto its competitor, DC Comics, a comic publishing powerhouse which is now a ‘Time Warner Company’ has also a fair share of superheroes like Superman, Batman and Green lantern are just a few of them. These two comic publishing giants were competitors for a long time but with emergence of companies like Netflix and Hulu gunning for that lucrative number one spot, on the in-demand internet streaming space, the fight is now on this new platform.
Marvel Comics has signed a lucrative deal with video streaming giant NetFlix for live TV action programming of four TV shows that Marvel is developing. The deal has kick started by screening of the ever popular series, “Daredevil”. “Daredevil” is a story of an attorney named Murdock who becomes blind due to an accident turns vigilante by night taking on criminals in the streets of New York with his heightened senses. This will be followed by the screening of “Jessica Jones”. The overwhelming popularity of “Daredevil” series has raised the expectations on “Jessica Jones “which is next on the list. “Iron Fist “would be third from the Marvel’s portfolio to be screened at Netflix network. “Luke Cage” will be last in line followed a mini-series based on “The Defenders”. NetFlix has already struck gold with the very popular series “House of Cards” and “Orange is the new Black”.
The marvel series will enhance significantly the NetFlix content offering for kid’s entertainment. ABC studios has clearly taken the mantle of production of all the programs Marvel series. Netflix in a recent development has agreed to remove all the shows by DC Comics. This according to industry speculation was done keeping in mind the huge success of “Daredevil”. Hulu which is partly owned by Walt Disney has missed an opportunity by letting go of Marvel series to Netflix. DC Comics might be heading towards the direction of Hulu with all its offering following a snub from Netflix. Whatever be the final outcome, customers are in for a treat as both Netflix and Hulu battle it out for the slice of best kids content that is on offer